BRS 1.2.4
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Verse Text
yathā saptame (7.1.32)—
tasmāt kenāpy upāyena manaḥ kṛṣṇe niveśayet || iti |||4||
Translation
There it is also said: Therefore, one may somehow think of Kṛṣṇa, by any of the favorable methods. SB 7.1.32
Purport (Jiva Goswami)
By any of these methods (upāyena) including lust, affection, family relationship, and vaidhi-bhakti (nirvaireṇa), but without enmity (fear, hatred), one should fix the mind on Kṛṣṇa. Fixing the mind also stands for the activities of all the other senses, and thus includes vaidhi-sādhana-bhakti. [Note: In the section on rāgānuga-bhakti, this verse is also discussed. Lust and relationship are regarded as rāgātmika-bhakti, sneha as aiśvarya-bhakti, and bhakti indicates vaidhi-bhakti. Absorption of the mind for the first two items is not subject to command but is spontaneous.] Use of the word kena (any) means any suitable method, excluding fear and hatred. One’s mind should concentrate by using one of the favorable methods such as affection. That is the meaning.
Purport (Nectar of Devotion)
Nārada Muni mentions this sādhana-bhakti in Śrīmad-Bhāgavatam, Seventh Canto, First Chapter, verse 32. He says there to King Yudhiṣṭhira, “My dear King, one has to fix his mind on Kṛṣṇa by any means.” That is called Kṛṣṇa consciousness. It is the duty of the ācārya, the spiritual master, to find the ways and means for his disciple to fix his mind on Kṛṣṇa. That is the beginning of sādhana-bhakti.
Śrī Caitanya Mahāprabhu has given us an authorized program for this purpose, centered around the chanting of the Hare Kṛṣṇa mantra. This chanting has so much power that it immediately attaches one to Kṛṣṇa. That is the beginning of sādhana-bhakti. Somehow or other, one has to fix his mind on Kṛṣṇa. The great saint Ambarīṣa Mahārāja, although a responsible king, fixed his mind on Kṛṣṇa, and similarly anyone who tries to fix his mind in this way will very rapidly make progress in successfully reviving his original Kṛṣṇa consciousness.